Madhouse, a British apparel company has apparently been putting more than just "vintage wear" into their jeans (read: trousers). Emma Barnett, a British journalist and popular blogger, was outraged when she went to wash her boyfriends pants and noticed an incendiary and misogynistic label below the care instructions for washing and drying. The label reads verbatim: "Or give it to your woman it's her job."
The company hasn't responded to public outcry yet and strangely hasn't issued a statement regarding the matter which begs a few questions: did they know the label was there or was it a rogue or former employee who placed it there?; did they think that no one would see the label and that they would get away with it?; or did they actually think that the label was just a bad joke that people would gloss over, or even show their friends, and this would allow the company to use their sexist remarks as a marketing tool?
The gauge on the internet shows a lot of anger and resentment toward this once-popular company, but searches on the company and the company's clothing are now being snatched up in droves.
Clever marketing tool or deplorable sexist comments?
Revised to show that CNN has now picked up the story and a link to it has been posted below; no new pictures to add besides the one tweeted. Are there more out there?